Lofts at Murray Hill

Lofts at Murray Hill
The Vestcor Companies| Mixed- Use Multifamily Housing
Jacksonville, FL
117 units / 127,322 sq. ft

Set in the heart of a vibrant urban neighborhood, this 117 unit workforce-housing apartment community brings new life to a dormant portion of the neighborhood’s main thoroughfare. The leasing and clubhouse spaces are oriented toward the public streetscape which provides street-level activation and allows the design to directly engage this walkable neighborhood’s unique, lively, and creative spirit. 11,000 sf of retail space has been conveniently placed along a prominent neighborhood thoroughfare, which provides more opportunities for street-level activation, allowing more businesses to establish themselves and serve the neighborhood. Inspired by the Mid-Century Modern (MCM) design style, popular at the same time as the neighborhood’s historical peak, the clubhouse draws people in from the street with a fresh and lively interior. Integral to the clubhouse design are the commissioned art and murals that carry you through the entire space. The design team engaged local artists to create a total of 3 interior and 1 exterior murals, along with 8 original art pieces. With murals being a hallmark of this neighborhood, it was important to both the designer and owner to honor and engage with the surrounding community in this way. As the need affordable living options across the city’s central core continues to grow, this apartment community is an example of what successful community engagement and thoughtful interior design can do to positively contribute to a neighborhood’s vibrancy.